You may think your portfolio is doing all the right things, such as showing your best work, highlighting your expertise, and making it easy for clients to contact you.
But sometimes what’s not there, or even what’s accidentally there, can make potential clients hesitate before reaching out.
A few “red flags” can cost you opportunities before you even have a chance to talk to a client.
Red Flag 1: Irrelevant or Broad Portfolio
When your most recent portfolio isn’t customized to a specific role or project, employers and clients may wonder if you are truly interested in working for them.
Red Flag 2: Unfocused Samples
Having samples from every possible field can make you look unfocused. Clients more often seek specialists who understand their industry’s nuances.
Red Flag 3: Vague or Missing Project Details
A sample with no context (“Article for journal”) doesn’t help a potential client understand your role, audience, or the results you achieved. Without details, they can’t assess whether you’re the right fit for the job.
Red Flag 4: Generic “About Me” Section
If your “About Me” is generic or disconnected from your samples, clients may struggle to understand your value proposition.
Why This Matters for Your Freelance Practice
Portfolios can function as silent “yes or no decision-makers” before a client ever reaches out. Even one or two of these red flags can create enough doubt for a prospect to click away.
A well-curated portfolio:
- Signals you understand your market
- Builds trust instantly
- Shows you’re intentional about your work and clients
Want to know how to identify and fix your portfolio red flags?
Our Portfolio Package offers crafted language, structure, and formatting tips you can immediately use.
Explore the Portfolio Package today. Make your “About Me” work as compelling as your writing.
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