Your “About Me” is often the first real connection potential clients make with you beyond your samples. But many writers unknowingly weaken their impact by missing key elements that trigger trust, clarity, and engagement.
What Makes an ‘About Me’ Section Grab a Client’s Attention?
Audience First, Writer Second
It’s tempting to list all your achievements, including credentials, degrees, and awards in your portfolio. However, if your “About Me” is framed around your story and not what clients get from working with you, you risk losing them.
Clarity & Connection Matter
Vague statements such as “I write medical content” tell readers nothing meaningful, but clear, benefit-driven language helps clients see how you can solve their specific problems. In your “About Me”, include your expertise, process, values, and personality. (Learn more about writing this section in Format.com).
Narrative Builds Trust
A story that reflects who you are and what motivates your work can make your profile memorable and human!
Why These Gaps Matter to You
When your “About Me” falls flat, you miss an opportunity to:
- Establish immediate trust and relevance.
- Differentiate your voice from that of competitors.
- Encourage visitors to explore your samples and consider working with you.
What You Can Do
Start with framing your introduction from the client’s perspective:
- Lead with how you help or what you make possible.
- Weave in your expertise and values.
- End with how to connect or explore your work further.
If your “About Me” feels generic, it may be costing you opportunities even before clients get to your actual writing and editing.
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