In health and disease-focused writing, clarity is a responsibility. Whether we’re explaining topics focusing on oncology breakthroughs, emerging infectious diseases, or chronic condition management, our writing directly shapes understanding and trust. The goal is to make complex biomedical content readable for non-expert audiences without oversimplifying the health or science topics we’re writing about.
Readability begins with empathy for our audience. Knowing that audience and writing to their needs are at the heart of effective communication. A patient newly diagnosed with a condition doesn’t need to know every molecular pathway, but they need to understand what’s happening in their body and why a treatment matters. A health provider, on the other hand, may want concise, data-driven insights.
Use simple structure and format to enhance comprehension. Clear headings, short sentences, and active voice guide readers through challenging material. Instead of saying, “Therapeutic efficacy was demonstrated through randomized controlled trials,” try, “Studies showed the treatment works for most patients.”
Visuals also elevate understanding. Well-designed infographics, diagrams, and tables can illustrate disease mechanisms or data outcomes far more effectively than text alone. They help readers visualize concepts while reinforcing key messages. If you’re lucky to work with designers, always provide clear instructions for the infographics, illustrations, or other graphics you think will help a reader’s understanding of the topic.
Before publishing, ask a colleague, friend, or family member to read what you wrote. Writing for readability means honoring your readers and their time, so testing your writing is an important extra step.
At Evergreen, we help writers and editors translate complex health topics into clear, ethical, and empowering narratives.
Through our on-demand training options (Introduction to Health Writing) and Career Coaching, you can sharpen your skills and improve readability even for the most intricate topics with clarity and precision.